**FAQs**

1. **What is the SEC marketing rule?**
The SEC marketing rule is a regulation that governs how financial advisors can advertise their services to clients. It includes guidelines on what claims advisors can make about their services, including the use of terms like “conflict-free.”

2. **What is the CFP Board study about financial planners?**
The CFP Board study indicates that financial planners with the certification earn 10% more than other advisors and show high levels of career satisfaction.

3. **What are some common behavioral biases that can affect retired clients?**
Some common behavioral biases that can affect retired clients include overspending or underspending. Advisors can help support clients in managing these biases.

4. **What are the key traits of an effective chief compliance officer?**
The key traits of an effective chief compliance officer include knowledge of potential compliance concerns, strong communication skills, and the ability to train employees and address violations effectively.

5. **Why is a 4-year college degree still a good deal for many students?**
A 4-year college degree remains a good deal for many students because of the benefits it provides, not just for those who attend expensive schools but for students who make the most of their college experience.

**Conclusion**

In this week’s “Weekend Reading For Financial Planners,” we learned about the SEC fining 4 RIAs for violations of its marketing rule regarding claims of offering ‘conflict-free’ financial advice. We also explored insights from various studies, articles on behavioral finance, practice management, and college planning. It’s clear that the financial planning industry is constantly evolving, and advisors must stay informed and adapt to best serve their clients’ needs. Remember, staying up-to-date with industry news and trends is crucial for success in the financial planning profession.

Enjoy the ‘light’ reading and continue to enhance your knowledge and skills as a financial planner!