**FAQs**

1. **What was the focus of the recent CFP Board ad campaign?**
The CFP Board ad campaign was focused on promoting a career in financial planning to high school and college students.

2. **What firm added the most new CFP professionals last year?**
Edward Jones added the most new CFP professionals last year.

3. **What are some of the topics covered in the retirement planning articles mentioned?**
The retirement planning articles cover topics such as the rent versus own decision for retirees, the strategic use of reverse mortgages, and considerations when moving to a CCRC.

4. **What are some examples of creative total rewards packages being offered by RIAs?**
Examples of creative total rewards packages include offering pet insurance and providing quarterly wellness bonuses.

5. **What are some of the factors discussed in the articles about the meaning of success?**
The articles about the meaning of success discuss the importance of maintaining focus on personal goals, the significance of factors that cannot be measured numerically, and the value of being able to “do it your own way.”

**Conclusion**

The latest edition of “Weekend Reading for Financial Planners” highlighted a variety of topics in the financial planning industry, including discussions on the recent CFP Board ad campaign, retirement planning strategies, practice management tips, and the meaning of success. As advisors navigate an increasingly competitive landscape and changing client needs, staying informed and adapting to new trends and strategies is essential for continued success in the field. Whether it’s exploring new ways to attract and retain talent, helping clients make informed decisions about their financial futures, or reflecting on the true measures of personal success, the articles shared in this edition provide valuable insights and food for thought for financial planning professionals.